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ESA
2009
Springer

Google's Auction for TV Ads

12 years 8 months ago
Google's Auction for TV Ads
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008. 0
Noam Nisan
Added 26 May 2010
Updated 26 May 2010
Type Conference
Year 2009
Where ESA
Authors Noam Nisan
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