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ESA
2009
Springer
139views Algorithms» more  ESA 2009»
12 years 8 months ago
Google's Auction for TV Ads
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since Septembe...
Noam Nisan
MOR
2011
11 years 9 months ago
Simultaneous Ad Auctions
Diļ¬€erent search engines conduct similar ad auctions simultaneously and advertisers have to choose in which search engine(s) to run their ad campaign. In this paper we discuss tw...
Itai Ashlagi, Dov Monderer, Moshe Tennenholtz
ICDE
2009
IEEE
124views Database» more  ICDE 2009»
13 years 3 months ago
Shared Winner Determination in Sponsored Search Auctions
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
David J. Martin, Joseph Y. Halpern
WWW
2010
ACM
12 years 9 months ago
Expressive auctions for externalities in online advertising
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Arpita Ghosh, Amin Sayedi
FC
2003
Springer
133views Cryptology» more  FC 2003»
12 years 7 months ago
Secure Generalized Vickrey Auction Using Homomorphic Encryption
Combinatorial auctions have recently attracted the interest of many researchers due to their promising applications such as the spectrum auctions recently held by the FCC. In a com...
Koutarou Suzuki, Makoto Yokoo
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